B2C Marketing Platform Modernization & Automation

Global 10 business-to-consumer client

Challenge

Customers often received identical messaging from multiple business units, increasing the risk of marketing overload.
Sluggish, complex data acquisition from disparate, siloed sources made it difficult to share data.
Slow queries and data ingestion limited scale and reduced speed.
Overworked, expensive hardware and software added cost and complexity.

Re-Architected Cloud Solution & eliminated most hardware in a full SQL environment, accelerating time to value and reducing maintenance in a pay-as-you-go model.
Centralized all data into a data lake, making it real-time shareable and creating a single point of truth.
Delivered higher availability and scale by separating storage and compute, giving all workloads the resources they needed.
Ramped up reporting and optimized decision-making with ad hoc user queries and fresh, complete data.

Deployed an event-based architecture to automate campaign messaging and deliver real-time updates.
Improved transparency and tightened coordination across marketing operations, integrating channels and enabling a seamless customer journey.
Got campaigns off the ground sooner, allowing more flexible and targeted messaging.